Recently, in the market crash caused by the panic from COVID-19, the market fell on its face. The fear of loss caused people to make rash decisions in the short term and they forget what the long term play is. 

The worst time to sell is when the market is low. But naturally when everyone else is selling, our tendency is to sell alongside everyone else. This is the time to buy. 

When everyone is selling due to fear and stress, we should be aware. But, when something is on sale, we should be buying. This is the same with our media dollars. Attention on social media and digital platforms, all of a sudden, is on sale. This is when we capture market share. Similar to the stock market, and looking to invest while it is low, there is 60% more traffic on Facebook and the cost per click in Google Ads is 44% lower. This means an increase in attention and a decrease in cost to acquire that attention. 

While the tendency again is to respond in fear and to pull back, responding from a place of confidence and authenticity attracts loyalty and, ultimately, growth. 

So what does all this mean for your business? It means that it is time to capture attention now. Engage on social media and help your audience stay up to date with you and what your products and services have to offer them.