How can I get more traffic to my website?
When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing where you are going. Let’s compare it to going to the gym. You can go and do 1 hour one day, 10 minutes another. Work on cardio for a second, and not focus on any specific exercises. After a couple of months of not seeing results, no weight lost, not bulking up your muscles etc, you might get frustrated. The way to solve that is to have a plan in place. Do the tasks that are going to bring you the end results that you are looking for.
You can put this same concept into your website’s digital marketing.
There are two main types of audiences out there. First you have the researchers or scrollers. They are the ones who are just looking into information. They are at the beginning of the customer experience, or the top of the funnel. They are there because they have a question, something caught their attention or they are curious. You won’t just see these people on Google, you will also find them on Facebook and Instagram asking questions as well as Youtube searching for answers.
The second group of people is the buyer. They are the ones who already know what they want. They have done their research and are ready to complete the sale. If you have done a good job of educating and getting information out there, you just might be the one to win that sale.
There’s a few different things that can be done to make yourself accessible and noticeable for both types of audiences that are out there. Sometimes you hire someone like Arcane Marketing to do it, other times you can do it for yourself. But no matter who is doing the job make sure it is getting done. Now, let’s take a look at what those tasks are.
First thing we highly suggest is producing content. Even companies that we have been working with for years still don’t have enough content.
Not sure how to create the best content? We talk about it more in depth on Episode 23 – The Best Ways to Improve Website Performance.
The three types of content are video, image and text.
So where do you use text content? The place you should very first make sure is articulated and organized is your website. This is your home base and is the place where you have complete control of the content shared. Adding in image and video to boost up the “simplicity” of your information is important. Creating more content just gives more ways for your audience to get to know you and your business.
It is easy to add value to the content you build by working on link building and link acquisition. Also if you are a local business then you will want to utilize local citations for those around you searching for businesses like yours in the area. Along with local citations you also want to focus on your NAP. NAP stands for Name, Address and Phone Number. You need to make sure that everywhere your NAP appears it is spelled exactly the same. If you are needing a little bit of help with your local citations and NAP, there are 4 things you can use to help accomplish that.
Yext is a really great resource. They will submit you over a hundred places and they have a control that will keep all of your information consistent. You will pay a fee each month for each location you are utilizing Yext for.
Then there’s Moz Local. Moz Locals is a really great resource. Besides Moz Locals, you can use Whitesparks and Brightlocal.
Where and how should we create paid ads?
If your goal is just to get more visits to your website, no matter the reason for it, one of your best options is to do paid ads. You can do this in different places.
- Paid ads on Youtube
- Paid ads on social media networks
- Google Ads, pay-per-click
These are a great way to get visits to your website. One of the great things about a pay-per-click ad is that usually the people who are clicking on those ads are the people who are already in the buyer mindset. They are there because they have already made the decision to purchase whether it’s a service or product. If you are wanting to do ads on social media, we recommend checking out the top 4 social media channels that will gain you quick traction. We discussed this in Episode 17 – How to Increase Customer Engagement on Social Media.
A tip that has been around for a long time, first talked about by Rand Fishkin is that the first 6-12 months of marketing you should spend solely working on the brand. Don’t worry about optimizing your product or service, instead spend that time working on developing the brand. You can do this on social media, but also a great way to create awareness and draw traffic is through email marketing!
Now that we have talked about using paid ads and other marketing to get traffic to your website, let’s discuss some ways that you can decrease those advertising costs.
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How can I decrease my advertising costs?
One of the biggest things to remember when it comes to your advertising costs is that it is all relative. If you are spending $10,000 and you gain one $10,000 client then that doesn’t make a lot of sense. But if you are spending $10,000 and you get multiple $10,000 clients then that original amount spent might be worth it, right? You need to not just think of it as how much money is going out of pocket but instead your ROI.
One of the ways to do this is by segmenting. Segmenting is breaking down into smaller areas so that you can track what is working and what is not. If you have a bunch of ideas or categories lumped together it is hard to pinpoint what is working and what is not. Wouldn’t you like to see, based on facts, that a specific task is not bringing in a good return and you can stop spending advertising budget in that area? Well you need to make sure to break down into smaller segments in order to capture that kind of data.
One of the things that gets forgotten often is the backside. Once you’ve been disruptive, once you have caught their attention you need to remember to get the goal accomplished once you get them to your website. Did you follow through with the reason they are there? Did they get the product/service? Did they get answers to their questions or download their free document? Make sure that if you are paying to get them to the website that you are accomplishing something once they are there.
What ideas shared today are you going to implement in order to gain more visits to your website while decreasing your costs?
WARNING: What every business owner needs to know about why their digital online marketing isn’t working as well as they’d like it to be.
While more than 50% of U.S. businesses use marketing agencies for their advertising, less than half of them actually see a positive ROI.
There are three big reasons why so much marketing money is being wasted:
- Poor communication between the agency and the company.
- The marketing campaigns are being managed by inexperienced college interns.
- Marketing teams aren’t paying attention to their client’s ROI metrics.
Are you seeing a positive ROI from your marketing agency?
If not, let Arcane Marketing guide you step-by-step in the process of improving your online marketing with our complementary website analysis and marketing campaign evaluation.
It is 100% free and there is no obligation. Click here to request a free website analysis and marketing campaign evaluation today and let’s start increasing your marketing ROI today.
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