The Basics of live streaming
Adding a live stream to your company’s repertoire is both a scary and incredibly useful thing to do! Getting in front of the camera is never a simple task for anyone. It’s easy to ramble and forget where you were going. But streaming will help grab the attention of your target audience like nothing else.
Why Stream?
It can be difficult to understand how making the investment and commitment to live streaming will help your business. The reason why it is a benefit to your business is quite simple. It comes down to attention. Attention is really the truest form of currency. Whoever holds the consumers’ attention, is the one that walks away with their trust and business. Broadcasting gives your business the edge when it comes to attention. Getting the attention of your customers plays a huge role in your success as a company.
Just broadcasting isn’t enough to do it, however. More than anything your target audience wants information. Information that is pertinent to them, coming from you, the expert. For example, The owner of an auto shop could try and get the attention of potential customers through standard marketing methods and achieve moderate results. But if that same auto shop was to put forth the time and effort to broadcast a simple repairs show, they would catch the attention of all those looking to learn basic automotive maintenance. It would increase their reputation, and the consumers trust in them as an expert, making anyone who watched the show far more likely to bring in their car for repairs that are above their skill level.
How To Begin
It can seem like there is just too much initial cost when it comes to creating video content or live streaming for your business. It can seem difficult to justify the costs for a broadcasting platform, cameras, and microphones. The perceived cost of setting up a live stream is often misconstrued. Here we’ll list some of the products and services we recommend you try to get you started for as little as possible!
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Broadcasting System
There are dozens of quality broadcasting systems out there. But the one that we recommend that you start out with is OBS Studio. This platform is capable of broadcasting live to all major platforms simultaneously, and is free! This platform is relatively simple to learn and incredibly robust. With this platform, you can broadcast to YouTube, Facebook, and so much more all at the same time. It makes it easy to switch between camera angles quickly and professionally. This is the fastest-growing broadcasting platform for several sectors.
Another great option is to simply use Facebook for live streaming. Depending on your target audience Facebook can help get your stream in front of the people most likely to be engaged with your content. Helping you achieve more potential conversions. Broadcasting where your audience is a huge part of live streaming. If your broadcast isn’t resting anyone, or the right people, it will be completely ineffective.
The Microphone
Sound quality in a video goes a long way to making or breaking the professionalism of a video. Without the proper microphone, the audio will be grainy, and difficult to understand. Frustrating many viewers instead of informing them. On the bright side, however, there are many ways to affordably record high-quality audio. One of the best microphones for the dollar that we have come across is a Blue Snowball microphone. They hover at around $50 in price and produce incredibly high-quality audio recordings.
Another great option for recording audio at a reasonable price. Is purchasing a simple lapel microphone. They are available for about $20 at Best Buy, and can make a world of difference on a dime. Many are capable of plugging into your phone for simple recording. They work wonders at eliminating that hollow echo that many other microphones will pick up in enclosed areas.
Don’t Be Scared!
Finally, don’t be afraid to start broadcasting. You don’t have to be a TV personality to provide viewers with exactly what they are looking for. No matter who you are, the first time you get in front of a camera, you’ll stutter, throw in tons of umms, and generally make a fool of yourself. But with time, you get loads better. It gets easier to speak to the camera, and your content will get better and better. So don’t give up after the first 2 or 3 don’t go as planned!
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