Working on Local SEO for law offices is not always as easy as it sounds. Like some industries out there, lawyers in any given area of the country are common and competitive. What you need is something that will help you appear more authoritative and stand out from the competitors.

You are going to find many other digital marketing agencies "try" to do it, but few excel at it, like Arcane Marketing.

This means getting your website ranking high in your local area and making you a real threat for your competition.

Local SEO and Maps Optimization for dentists is what Arcane Marketing specializes in. We will do what it takes for your website (and related “digital property” like your Google Business Profile listing) to achieve the search-relevance it needs to rank and compete for local clients.

PPC Management for attorneys isn't just a walk in the park. Running a Google Ads campaign is extremely common. This means more competition and higher click costs. Without careful planning, strategy and proper management, it's easy to see a lot of cost with little benefit.

However, there is an art to catching the attention of your clients through paid search. Actually, it's not just an art, it's also science. Because the Arcane Marketing PPC specialists have over 15 years experience in the legal field - we know the art and science all too well.

See, PPC management is largely a data collection game. But, what do you do when you don't have the proper data to make educated decisions about how to move forward? You rely on the data from 100's of other legal PPC campaigns as a start.

Not every keyword that you want to show up for in the search results is going to be ideal for you. We would love the opportunity to show you what you have yet to experience. Nathan Hawkes, our President, often says: “Paid search marketing will work every time, let me say that again, EVERY TIME, when it’s strategized, developed, and managed correctly.”

We can prove it to you!

Social Media Marketing is always one of the hot topics for conversation about digital marketing these days. The real question you should be asking yourself is more along the lines of "How do I make the best use of social media to help my legal practice gain traction?"

The answer ultimately is: It depends.

If you're looking for brand awareness and increase brand recognition, you simply cannot do better than social media networks for this. They work the very best for public brand related information, bar none.

If you're looking to help people set new appointments with your law office, this can be a little more tricky. With social media, you have to be attentive and consistent, otherwise your efforts may possibly be in vain.

Social media will help to cultivate your local community and keep them aware of who you are so that when the time comes for a potential client to "find a lawyer" that they think of you first.

There are benefits and costs associated with both organic posts as well as social media ads. We'd love to help you decide what is the best direction for your law office.

Your website is probably one of the most underrated assets to your digital marketing strategy. Think of your website as the foundation of your digital brand. Everything you do to help get new targeted clients and appointments will typically lead back to your website. We can't understate the importance of what your website does for your practice.

The way your website appears will directly impact a few important aspects that you, as the dentist, need to consider:

• What your clients think of you as a brand
• How easy your clients can navigate the website
• How easy your website invites conversions
• How well your digital marketing strategy works

Arcane Marketing has built many law practice websites, so you'll find that we've already worked out the kinks and it's now a smooth process. Most of our website designs take less than 6 weeks from start to finish. Let us help you impress your potential clients and grow your legal practice with a quick and easy website update.