Client SEO and PPC Intake Form

Client Business Information

In order to create your PPC campaign, we need some information first. Please complete the following form to the best of your ability and as complete as possible. This information is VERY important to us.

"*" indicates required fields

Be as descriptive as you can. The more detail you provide, the better we can do with our set up and organization of your PPC Account.

Company Name*

Business Contact Names*

First Name

Last Name

What Organizations or Certifications do you belong to or have a membership/profile with?

Examples Might Be: A+ with the BBB, Certifications, or Added Credentials We can use this information to help instill trust with your audience.

Do you have any awards or noteworthy accomplishments you want the public to know about?

PPC History

What PPC efforts have you used in the past?

Any experience or description is helpful

What strategies have been successful?

What has been unsuccessful?

Keywords

What are some examples of keywords, categories, or topics SHOULD you be found under?*

If people were searching Google for your products/services, what keywords would they use? Feel free to list as many as you feel appropriate.

(Please be more specific than general. Good example: best dentist in Idaho Falls. Bad example: dentist)

Exclusions

Are there any keywords or search terms that you DO NOT want to be found for? (Example: You only sell red widgets and do not want to be found for just “widgets”, “black widgets” or any other color widget)

Budget*

Ideally, how much do you want to spend on PPC ads each month to start off with?

Budget*

Ideally, how much do you want to spend on SEO ads each month to start off with?

Budget*

Ideally, how much do you want to spend on SEO ads each month to start off with?

Promotions/Specials: For How Long? When?

Are you running any specials or promotions?

Calls to Action

What step do you want visitors to take next now that they’ve clicked on your ad?

What is the priority order of the calls-to-action you want visitors to take?

List in order the ways you want people to interact with your website from most important to least.

Distinguishing Characteristics

What makes your business stand out in the industry?

PPC Goals

What are your goals for pay-per-click advertising?

What metrics can be used to measure PPC success for you?

Industry and Site Information

Top 5 phrases you believe people would search for and you want to have find your business

Categories: if you had to separate your site into various categories, please list below

What are the top 3 reasons people should choose you over your competition? What is your unfair advantage or unique value propositions?

Competitors

Who is your competition? List your top 5 competitor’s website addresses:

Locations/Geographic Targets

What geographic areas do you believe we should target for your demographic audience? Please elaborate with detail and be specific (Cities, Counties, Zip Codes, etc…)

Information

Assuming that you’re explaining your company to someone in just a few minutes, who has never heard of you before, what would you tell them? The more we know, the more we can display to your audience.