PPC Management | Google Ads Management
Everyone wants the best PPC management company that can prove consistent profitability and constant improvement
PPC Management
This is Exactly Why You Want
Arcane Marketing
Are you looking for the best PPC management company with transparency and accountability?
Arcane Marketing's PPC Management - TL;DR
PPC Services
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PPC Services
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Yeah... But Are We Any Good?
These well-known 3rd party companies seem to think we’re qualified to be pretty good at PPC Management…
Can Paid Search Ads Be Profitable?
Paid advertising campaigns, otherwise often referred to as PPC Marketing, or paid search marketing campaigns, on search engines like Google or Bing can be a very fast and cost-effective way to achieve your company’s marketing goals, but only if set up and managed properly. A common term you hear in the paid search world is “Google Ads”. It can be a very effective way of getting your content directly in front of the eyes of your target audience as they search for your products and services. It is easy to see results quickly
with this marketing strategy.
How does it work?
Has your Google Ads account been shut down or suspended?
This can be really frustrating. We can help!
Sometimes all you need is to correct a few problems or reactivate your Google Ads account. Contact us if you need some assistance – we can take a look, diagnose the problem, and even help to correct the issue.
Arcane Marketing Has Extensive Experience In These 5 Industries:
Over the last decade, we’ve come to realize that we are really, really talented in getting positive ROI from SEO and local SEO with impressive results for a few particular industries. In order for us to make this consideration, we actively have 25+ clients in these categories:
Pay-Per-Click Management Services For Local Businesses
We help your business run paid ad campaigns that are reliable, and most importantly ,profitable. Specifically, we’ve been able to achieve profitability for our clients in as little as 30 days. Clients who have worked with our Google Ads team for over 12 months have averaged a 414% ROI on their ad spend dollars. That means that on average for every dollar spent in ads, they’re seeing $4.14 in return. How do you say “no” to that?!
To optimize your paid search advertising investment, we offer a range of services and strategies that include:
Google Ads Management
Let us improve your website's performance in Google Ads. Google Ads is just one way to list your website higher on Google's search engine and drive more targeted visitors to your landing pages and increase conversions. Start generating business and improve conversion rates with effective PPC ad campaigns.
Facebook / Instagram / TikTok Ads
Expand your digital brand footprint by micro-targeting niche audiences through social media. We use defined social media spend strategies to put your best offers in front of an ideal audience that your campaign caters to. Social Media Paid Ads are an extremely cost effective method of getting your product or services in front of new potential customers/clients/patients who may not already know about your brand or services.
Retargeting Ads
Did you know that up to 18% of your remarketing ads will convert after your targeted audience has seen the ad at least 6 times? You can target users with customized ads who have already interacted with your website or campaign in some fashion. This is an effective way to keep existing customers up to date, or to convert people who have interacted with your platforms and have not yet become customers. Maximize your Google Ads ROI, by retargeting people who did not originally convert and get more revenue out of your PPC budget.
Google Ads Geo Targeting
Advertise to people who are in a localized region ideal to your business. This method will get your ad campaigns in front of the faces of consumers who are not only near your business, but are in regions that can benefit from your products or services. Geo targeting will also limit your ads in areas that may not be profitable to your business and redirect them to areas that are. This improves overall conversion rates and return on investment. Additionally, your geo-targeted Google Ads will show up in Google Maps ahead of other listings!
Omni targeting Ads
Allow all your platforms to work together with an Omni Targeting strategy. This method allows customers to engage with your brand across multiple channels. The goal is to create a consistent experience across all platforms promoting your campaign. Create an integrated experience across your online and offline channels to improve conversion rates and maintain your existing customers.
Free PPC Consultation
Let us show you what strategies we can implement at Arcane Marketing to improve your results and grow your business.
Is there a standard set for Arcane Marketing in their PPC Marketing performance?
Trust a Google Premier PPC Partner
Arcane Marketing is a Google Premier PPC Partner, which means we have a history of delivering results to our clients over a lengthy period of time. You can trust us to do what we say we can for your business. Arcane Marketing upholds Google’s strict standards across the board, but even more so in three key areas:
Certification
The PPC specialists at Arcane Marketing are all fully certified and knowledgeable of Google's latest updates and strategies regarding Google Ads. Keeping our team certified isn't always easy, but we do it! We are constantly looking to leverage all avenues possible to make your campaign successful.
Ad Spend
Our agency meets Google Premier Partner's ad spend recommendations. In 2023 we had an average of $1.5 Million in Google Ads dollars managed - per month. The experience with your ad budget is important. Arcane Marketing ensures you are making the most out of your marketing budget, leading to greater profitability for your business.
Performance
Google Premier Partners have a track record for promoting sustainable growth. We have a history of optimizing ad campaigns, making them profitable to your business month-over-month. This means we are successful at keeping ad costs low and profit margins high. We are Google approved and recommended!
Our PPC Campaign Process
PPC Campaign Audit
If you’re already advertising, but your campaigns aren’t performing well, the first step is to take a deep dive into your account to identify the areas that could be optimized to improve performance. This enables us to get a clear picture of what needs to be improved to turn your campaigns into a highly efficient and profitable PPC marketing strategy.
Create High Converting Ads
Next, we pinpoint our target audience. We created high-converting PPC campaigns for a lot of local businesses that are very similar to your own, so we know who we should target and understand what works and what doesn’t for every home service industry.
Thanks to our extensive database, we don’t need to spend weeks or even months to collect relevant information about your would-be clients. We can launch highly-optimized campaigns right from the start.
Tailor High Converting Landing Pages
After writing the ads, we use our knowledge of your audience to tailor your landing page to their liking. We put pressure on their pain points and explain exactly how your solution could hep them achieve their goals.
Besides writing your landing pges, we also use eye-catching layouts and designs to encourage the audience to take action. Only the landing pages that have proven results make it to client campaigns. We customized each page using stock photography, so you get high-converting pages right from the start.
Install and Configure Tracking
Metrics represent the lifeline of a successful marketing campaign, so we install and configure digital tracking software. This enables to know exactly where the high converting traffic comes from and what to optimize in order to improve the conversion rate and increase your ROI.
We also implement all the tracking you need to monitor your success. From tracking lead form submissions to recording your calls for tracking and staff training purposes, we do it all to optimize the campaign and improve your customer retention rates.
Provide a Dedicated Reporting Dashboard
You get to see our marketing efforts in action. We provide access to a dedicated dashboard that shows your campaign’s progress in real-time. Check out all the stats and numbers that matter for your marketing campaign from anywhere, at any time.
Pay Per Click Marketing works only as well as it is set up!
Most advertisers trying search engine marketing on their own are unprofitable simply because they have no idea how to set up and run a successful paid search ads campaign. If that sounds like you, you’re in good company when talking with Arcane Marketing, as many other Digital Marketing companies struggle to know how to do PPC management correctly. There’s no room for “just trying it out” or “figuring out how to make it work.” Most of our clients need to get results quickly and in the most cost-effective way possible. We speak with businesses who have suffered through poorly managed PPC campaigns in the past and are tired of seeing inferior to mediocre results at best. We can often bring that aspect and point of view needed to make your ads account great instead of just “okay.”
We want to make a bold statement about PPC
How Can I Learn About Arcane Marketing's PPC Management Services For Me?
Give Us a Call
Give us a quick call for a free, no-obligation conversation about your business goals and how the right PPC Management can help you meet those goals. We want to know how we can best help and what that looks like for you.
Talk To Arcane Marketing
Your first conversation will not involve high pressure sales techniques. We want to understand your business goals, your budget, and your expectations so that we can assess the situation and make the best possible recommendations for you. In fact, we'll be able to tell you a few things you can work on immediately that will impact positive performance in your Google Ads/Microsoft Ads account.
Decide on Your Specific Expectations
Once you understand the value that we can add, versus what you may or may not have experienced yet, we will help you select a proper level and strategy of services that is customized to your needs and meet your goals end to end. No 2 campaigns we manage are the same. Let's figure our together what makes the most sense for you and how to maximize your results in your paid search campaign.
Start Working With Arcane Marketing and Watch Us Get Better Results For You!
After getting started with Arcane Marketing, you will meet your dedicated PPC campaign strategist and account manager. He/she will work with you every step of the way with prompt communication, transparent reporting, and accountability to your goals. Communication is key, and you can expect that to happen as needed. You'll be able to see the increases in engagement and revenue as a result of our services almost immediately.
Arcane Marketing PPC Management
Start As Little As
- For more information on your customized PPC management options and strategy -or- consulting pricing, then please call us for a no-cost consultation. *We get the best results when your organization has at least a $3,000/mo in ad spend budget.
Arcane Marketing PPC Management
Most Clients Fall in This Price Range
- For more information on your customized PPC management options and strategy -or- consulting pricing, then please call us for a no-cost consultation.
*Our average PPC management client spends about $10,000/mo - $20,000+/mo in ad spend.
How can I find Arcane Marketing's PPC management full pricing details?
Oh… that’s easy. Just ask. We will send you our PPC management services pricing on request via email. However, it always is in both of our best interests to briefly talk about the situation so that we can make better suggestions about what you actually need vs. just spending money to get what others might tell you that you need. Let us simplify it for you. Additionally, if you ask nicely, we’ll give you a free audit/assessment of your paid search campaign you already have and tell you exactly what we will do to fix it – even before we decide to work together. No surprises. Just common sense. Paid search management should be a tool you can use, not one you’re obligated to try.
Why Our Clients Love Us
Frequently Asked Questions about Paid Search Management - PPC
PPC stands for Pay Per Click, which is exactly what you are doing when you place an ad on a search engine or social media site. The most common places to place ads are Google and Bing.
PPC marketing, paid search marketing, or pay per click marketing refers to the practice of using ads to attract traffic to a website or a specific webpage.
In this marketing model, a client usually bids for keywords related to their business model or topic within an advertising platform. The advertising platform uses algorithms to match the advertiser with a relevant audience who are searching for information associated with the ad placed. Once an individual searches for the keywords chosen by the advertiser to bid on, they will be automatically shown the ads written by the advertiser along with the search query results.
The advertiser, in this case, will only be charged if the person clicks on one of the ads and visits his website or webpage.
By-and-large, this results in a positive outcome for all the parties involved as the advertiser gets targeted traffic for their website, and the searcher can find the product/service related to their search query easily by clicking on the ad. For the most part, almost all of our clients can benefit from using PPC marketing as a revenue source. If managed well, PPC marketing is a fantastic source of revenue.
Tackling campaign structure, segmentation, click-models, and ad copy are some of the hardest parts of PPC marketing to master successfully. So, if you are not great or confident at this, or don’t have the time to really set it up and manage it well, then you need to hire a professional… like us!
Primarily, there are 2 main ad network platforms to run a PPC campaign. Google and Bing. Google’s platform is known as Google Ads. Bing is known as Microsoft Ads Network.
There are actually many other sites and ad networks that offer PPC ads platforms, but all of them combined might account for less than 10% of the market share. This is the case for search engines and their ad networks.
We like to help our clients get the most attention for the least amount of cost if possible. Sometimes, depending on your specific campaign goals, it makes sense to utilize and market on these other networks. Additionally, the typical cost-per-click is much less on other ad networks, so the cost-per-engagement goes down. However, this is because there is not nearly as much traffic on other ad networks outside of Google and Bing.
It should also be noted that it’s common to run ad campaigns similar to Google Ads in social networks – like Facebook, Instagram, LinkedIn, Tik Tok, Pinterest, etc.. However, these networks work a little differently than what we’re describing here on this page. You’ll want to view the Social Media Marketing page to find out more specifics on Social Ads and how they work.
There is quite a bit of work that goes on in order to build a successful PPC campaign. A lot of factors to consider.
First, we need to research and select the right keywords that are relevant to the search a potential client will make, as well as relevant to your website. Then those same strategically selected keywords are organized and sorted into segmented campaigns and ad-groups which consists of ads and keywords. From the ads that are placed, we lead a click from a search to a landing page that may be optimized for conversions of one type or another.
A conversion is typically someone who completes a specified action, perhaps a purchase on a website, or filled out a contact form, or even made a phone call or text chat.
Search engines reward advertisers that create relevant, intelligently targeted campaigns by charging them less for ad clicks that perform well. In other words, if your ads seem useful as well as relevant to the search query made… You are getting good traffic/or clicks, and users seem satisfied based on if they are converting or completing a goal, the search engine will reward you by charging less per click. This helps your profit margins and increases your efficiency to get your marketing dollars further to reach a wider audience for a lower budget.
Google uses its own system called Google Ads (formerly known as AdWords). Google Ads is the single most popular PPC advertising system in the world. This system allows businesses to create text or display ads that appear on Google’s search engine and other Google properties.
Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality, relevance, and performance of their keywords and ad campaigns, as well as the amount of their keyword bids. More specifically, who gets to appear on the page is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – your Maximum cost per click bid and Quality Score.
Quality Score is a value, determined by Google, that takes into account your click-through rate, keyword relevance, and landing page quality. This entire system allows winning advertisers to reach potential customers at a cost that fits their budget.
To simplify it, PPC ads are basically run similar to an auction.
There is no specific figure when it comes to the cost of a PPC campaign as you have the freedom to choose your budget and PPC ad platforms also allow you to choose your bid for each keyword, along with a daily budget of an ad group or a PPC campaign.
The cost of an actual click in a PPC ad campaign depends upon the bid and quality score of an ad.Positioning your ad in the right place can make quite a difference in the performance. Better positioning of your ad will impact how many clicks you might receive.
Be aware, that among other factors like Ad Rank or Quality Score, the maximum bid price for your ad will help determine what rank your ad may appear when a search query is made. If you have a high-quality score, then you may be able to get a better position on search engine results pages with a lower bid, but if you have a low-quality score, then you will need to bid higher, and this will increase the cost of each click on your PPC campaign.
Some industries have high competition, and this leads to higher costs per click bids as there are keywords which will cost you $50 or more for a single click. Although, in most cases, you can get a decent amount of traffic for a bid of less than $2 per click. So, the cost of a PPC ad campaign will vary and depend on several factors which may be different from one advertiser to another.
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Now, if you’re asking about how much Arcane Marketing charges to run a PPC campaign… we can only narrow down the answer slightly. In about 99% of all campaigns that we either take over or start, there’s immediate work we can easily point out that needs to be fixed or improved. Sometimes, it means scrapping the campaign structure you might already have and rebuilding based on historical data that exists. Sometimes it’s just a few tweaks and updates. The point is that there will almost always be a campaign development charge. These start out around $600 and go up from there. A typical campaign development for the bulk of our clients falls around $1,000-$1,500 depending on the size and complexity of the set up needed. Additionally, if we need to build a few PPC specific landing pages, the price could potentially go up. It all depends on the structure and size of your campaign and your goals.
For on-going services, it should noted that WE DO NOT COLLECT YOUR AD SPEND FUNDS. You pay those funds directly to the platform advertiser (i.e. Google, Bing, Facebook, LinkedIn, etc…). All that we collect are the service fees for us to actively manage and optimize your campaigns. This starts around $400/mo and will increase depending on your total ad spend budget. Our most common client spends between $600 – $1,000/mo for us to manage their PPC campaigns. It is typically not a percentage (%) of your budget like most companies or agencies offer (hint: that is a more expensive way to pay for your PPC management!)
Our incentives are not to increase your ad spend, unless it makes sense to scale up a winning and profitable campaign to increase volume. Some other agencies are motivated to increase your ad spend simply so that they can charge more for what they do. We like to think our fee structure is the most fair. After all, it’s taken us a few years to build and develop our pricing, based on experience.
Do you want to see our pricing structure? Give us a call and ask – we’d be happy to send it to you!
