You’re an investor and, as an investor, you’re looking for returns on your investments.

There’s quantitative, and there are qualitative returns.

Quantitative is cold hard cash. It’s money. It’s new customers. It’s leads. And with qualitative returns being harder to measure – things like employee satisfaction, customer awareness, value of a touchpoint; and with those customers not being in the acquisition phase, but in the buying cycle, they have a huge value that they return to you.

With that in mind here’s my challenge to you: go out and provide value to your audience that engages them beyond just pitching them the product. Help them fall in love with you, your brand, your mission, and at the same time introduce how your product or service solves a problem for them.

And, above all, foster that relationship with your audience. That connection should be just as valuable as the product or service you provide.

Go out there and provide that value and give them what they need and get that return on investment both in quantitative and qualitative returns.