So, you have a client who wants SEO services. This isn’t something you specialize in, but you think, “How hard could it be?”
So you agree.
After some time has passed and you’ve plunged into the complicated, frustrating, and confusing world of SEO, you start to regret everything. You aren’t getting results. Your client isn’t happy. You aren’t happy. You’ve reached a point where you would have rather just lost the client altogether than to have done all this work (which you don’t specialize in) for nothing.
Don’t put yourself in this situation. Hire a white label SEO agency instead.
White label SEO agencies provide services for businesses without taking credit for the work. You agree to provide SEO services to your client, you pass the budget on to an SEO agency, and they get you the results that you and your client wants.
What You Can Expect From A Good White Label SEO Company
If you’re going to hire a white label SEO company, you should get all the bells and whistles, from keyword research to onsite SEO audits and monthly reports.
There are a number of different areas of SEO that any SEO reseller should specialize in. These include:
On-Page Optimization
A good white label SEO agency can optimize your client’s website in every possible way.
Your client’s website information that shows up in search results needs to be compelling, correctly lengthed, and optimized with the right keywords.
The design and content on their website need to be user-friendly and intuitive. The internal link structure needs to have reason and consistency to it – the website should be easy to navigate. Blog posts need to be categorized in a simple but comprehensive way.
Website Performance
There are a lot of factors that can slow a website down.
It’s no secret that people don’t have much patience these days when it comes to digital media, and a slow-loading website will not only prevent user interaction, but also result in a ranking drop.
Good white label SEO companies can spot issues like large images, bulky code, and other factors that hinder the performance of a website.
Link Building
One way Google determines the relevance of a website is how many people are linking to it. This is why external links are in-themselves important for rankings beyond their mere utility for internet surfing; Google sees them as endorsements of your website.
White label SEO companies typically have relationships with people and networks that can build links to your client’s website.
Local SEO
Your client needs to see traffic from their local area, and there many ways white label SEO companies can do that.
Whether it’s local listings, Google My Business optimization, or local keyword heavy content, these agencies can help your client climb the ranks in their local area.
Hiring An SEO Reseller Frees You Up To Focus On Your Core Competency
Rather than trying to figure out how to do everything listed above, you’ll have the freedom to focus on what you actually specialize in. This is a win-win situation for you and your clients. They’re getting the best possible use of your own time and skills, as well as quality SEO from a company that specializes in it.
Warning Signs Of A Bad White Label SEO Agency
Your client’s goals are your main priority, so you need to find a white label SEO agency with the same priorities. You need to find reputable agencies that you can rely on.
To do this, keep an eye out for these warning signs:
No Onboarding
A good white label SEO agency is going to want their work to get fair representation, meaning they are going to be screening and onboarding their clients.
If they don’t do this, it’s a bad sign.
Little To No Communication
Your SEO partner should take the needs of your client seriously, meaning they will want a clear understanding of their goals both during the onboarding process and consistently throughout their SEO campaign.
White label SEO companies should not only be communicating with you consistently, but also sending you comprehensive, transparent, and easy-to-interpret reports on a regular basis.
If you find it difficult to get a hold of your SEO partner, or if you find that they don’t offer clear and concise answers to your questions, this is a sign they are a bad company.
You don’t want to be working with a faceless entity who sends you a few emails now and then – you want an agency you can build a relationship with.
Obsolete Practices
SEO is constantly evolving. Strategies that worked in 2010 are irrelevant at this point.
There are a lot of reasons for this – SEO evolves because Google evolves, and with consistent algorithm updates, SEO agencies are constantly adjusting strategies in order to work with these updates.
If a white label SEO agency is using outdated practices, avoid them – you’ll just be wasting your time (and your client’s time as well).
Lack Of Transparency
A good white hat SEO agency will be transparent about their processes as well as their past successes and failures. They should answer your questions clearly without dodging them.
Negative Reviews
It’s no secret that you can find a lot about businesses online, but your research needs to go beyond a mere glance at their average Google My Business rating.
Take a look at what the reviewers are saying. Do you see any negative patterns? Do people generally seem unsatisfied with their work?
No Provable ROI
While it can be difficult to precisely indicate ROI (Return On Investment) with SEO on a granular level, there are plenty of ways results can be proven.
It’s no small indicator of an agency’s success if they themselves rank high for terms like SEO Reseller or White Label SEO Agency, but that’s not all the proof you need.
Can they offer examples of their success in the form of case studies? Do they have client testimonials on their website?
No Reporting
The whole point of hiring a white label SEO agency is for them to do the work for you, and that includes reports. It shouldn’t be up to you to figure out what they’ve done and analyze the campaign’s progress or possible failures.
Furthermore, you need reports to send to your client – these reports should be, of course, white-labeled so you can pass them on to your client as your own.
Arcane Marketing Offers White Label SEO Services
If you don’t specialize in SEO, we can help! We offer white label SEO services that will meet your client’s needs.
With a team of experienced SEOs and connections to a wide variety of networks, you can rely on our services. We onboard our clients, offer consistent communication, and send monthly reports so you know exactly where you stand on a consistent basis.
Get ahold of us for a free consultation. We’re happy to speak with you and see how we can help you and your clients.
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