Local SEO Services

What About Your Business?

Arcane Marketing strongly believes that small to medium-sized businesses (SMBs) form the vital foundation of the American economy, driving its growth and innovation. In fact, the United States is home to over 30 million small businesses, comprising more than 99% of all U.S. businesses, as highlighted by the esteemed Small Business Administration. Notably, these SMBs provide employment to over 60 million workers, constituting a remarkable 52% of the country’s total workforce. Considering these staggering numbers, it becomes apparent that encountering and engaging with multiple SMBs is a regular part of our daily lives.

However, the ever-increasing competition in every industry poses a significant challenge for SMBs when it comes to attracting new customers, new clients, or new patients. In this digital age, where online presence of your specific organization, brand, or practice is paramount, the struggle to stand out becomes even more complex. Trust us… we know!

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You might be here, reading this page because you are wondering how to establish your business’s online visibility effectively. With these common concerns, it’s natural to feel overwhelmed and uncertain about where to begin. When it comes to running your business online or when you are considering not only SEO, but digital marketing, you might be asking yourself questions along these lines:

Fortunately, for you, we offer an accessible and cost-effective solution tailored specifically to meet your SMB’s digital marketing needs: Local SEO Services from Arcane Marketing.

Getting Local SEO Done The Right Way, For Your Organization, Makes All The Difference!

Selecting a reliable and effective local SEO service can be a daunting task. Many organizations have made a selection of a new SEO company several times in the last couple of years. In today’s evolving digital landscape, you have, like us, received countless unsolicited emails promising exceptional local rankings at unbelievably low prices. However, it’s important to approach these offers with caution because, more often than not, they are simply too good to be true. The reality is that no one can guarantee top rankings on Google and other search engines with minimal effort and a low monthly price. If these so-called ‘marketing agencies’ were truly delivering such remarkable results, wouldn’t you have already heard of them? Would they even need to resort to spamming you in the first place?

Arcane Marketing stands as leaders in the local SEO marketplace. Our expertise and knowledge have benefited hundreds of small to medium-sized businesses across the United States. With a decade of experience in the digital marketing space, we understand the intricacies of driving visibility for businesses just like yours. As a small business ourselves, we empathize with your needs and challenges as we navigate these challenges ourselves.

Our client base predominantly comprises small businesses, ranging from 5-person dental offices to 50+ employee Plumbing/HVAC companies. Each client relies on our extensive experience and knowledge to achieve their local SEO goals. We recognize that every local SEO campaign is unique, and we take pride in crafting tailored and successful marketing strategies that align with the specific objectives of each client. It’s important to recognize that what we (hopefully) will provide to your organization is a new and unique game plan that we aren’t already doing for another client. It’s customized to your specific businesses needs and goals. We want to help you, specifically you, win! Doing that with an SEO package doesn’t quite accomplish what is needed to make your organization stand out.

How Arcane Marketing Does Local SEO

Local SEO isn’t really that difficult. So, why hire Arcane Marketing for local SEO services? Consider the following:

Getting into Google Maps is free. Any local business can create a free Google Business Profile listing. The process is simple and intuitive. A Google Business Profile listing does not guarantee top rankings in the Local 3 Pack, however. Hundreds of other factors and metrics must be considered by Google’s algorithms to determine where your business will rank. Arcane Marketing knows what these metrics are, we accomplish them, and use them to your advantage.
Creating a landing page on your website can be easy. If you built your website, you probably know how to add pages and blog posts to it. Are they coded in such a way to let Google know why that page should outrank your competitors? Are those pages optimized to convert traffic into high-quality leads? Arcane Marketing knows what Google is looking for in a great local landing page and how to get people to call your business.
Writing about your own business can be fun. That fun, however, can wear off if Google isn’t noticing your content. Arcane Marketing has a team of professional U.S. based copywriters whose sole job is to represent your business correctly and effectively. Google thrives off knowledge about your business and locale. We help Google put the pieces together and make it easy for your business to stand out and shine.
Facebook is a no-brainer for the SMB, and even a monkey can use it. Facebook and other social media tie into local search more than most business owners know, and with the vast amount of options, these profiles offer can frequently fly under the radar. We maximize these options to benefit our local business clients.

Arcane Marketing Local SEO
- The Steps We Take

When a small business starts with Arcane Marketing, a thorough audit is completed initially to determine the best course of action going forward. Existing on-page SEO is scrutinized. The existing content strategy is evaluated. Website performance is tested. All of that is what we call “foundation metrics” and is the first thing we seek to improve. A strong foundation is necessary to ensure all subsequent marketing stands strong.

Next, we lay out a solid game plan for the next 90 days. This game plan details all of the things Arcane Marketing and the local businesses we work with need to complete to guarantee results. We cannot promise that your business will be at the top of Google’s search results 15 days after you sign up with us. But we can guarantee that the tasks we complete in 90 days will set your digital marketing up for success.

As your local SEO campaign progresses, we will then begin to focus our attention on your Google Maps listing(s). Your position in Google Maps is determined by the following factors:

Local SEO and Google Business Profile

Google Business Profile (GBP) is the keystone of local SEO. Google monopolizes up to 90% of all online search and having a complete and accurate GBP listing is necessary. GBP allows searchers to find driving directions to your place of business. GBP allows searchers to call your business directly from the Search Engine Results Page (SERP) in the knowledge graph. Your GBP listing showcases your reviews, hours of operation, and images of your products, and services. Can you see why a complete and accurate GBP listing is so important? We understand and that's why we make sure your GBP listing is 100% optimized for local SEO.

Image Work for Local SEO

If searchers can see what they are looking for, they are more likely to contact you. This is why we make it a point to get our local SEO clients to send us as many images of their services and products as possible. We make sure all images we upload to GBP and your website are optimized for performance and marked up with local SEO tags and keywords. Believe it or not, images rank in Google Search, and it is necessary to make sure your images appear when somebody is searching for your products and services.

Local SEO Landing Pages

Google and other search engines have only one purpose - to serve up the most accurate information for searchers as possible. After all, if you never found what you were searching for, you would probably quit using these search engines, right? Your website is the best source of business information that Google and other search engines can refer to when making sure they are providing correct information to searchers. We make sure your website and, in particular, the landing pages in it are fully optimized with pertinent information Google can use to rank your local listing correctly.

Video Content For Your Local SEO

GBP and YouTube work hand in hand when it comes to local SEO. Video content is proven to garner more engagement than traditional written content, and it should be a part of every local SEO strategy. Using powerful tools such as YouTube Creator Studios makes it easy to create and post-effective video content that can be seamlessly integrated into your local marketing plan. We help our local SEO clients create and share great videos because we know how effective video marketing can be.

Backlink Acquisition For Local SEO

Since Google's inception, links that point to your website from highly authoritative sources has been one of the best ranking metrics to take advantage of. We have a proven track record of obtaining high-quality backlinks. Through cooperation with our local SEO clients, we have developed a tried and tested method for reaching out to other businesses and publishers in your niche who are more than willing to help you with your Local SEO goals.

Online Business Reviews

Positive reviews on Google, Bing, Facebook, Angie's List, (and others) are proven to increase click-through rates and conversion rates. Consider this - 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. Acquiring consistent and great reviews are extremely beneficial. We help our local SEO clients get more reviews using a variety of different and proven methods, ethically and easily.

Local SEO Business Listings & Local Citations

In addition to GMB, Facebook, YouTube, and your website, Google and other search engines also rely on other highly authoritative sources of business information to determine how your business will rank in Google Local Search. We make sure your business is accurately listed in all of the important and major online directories beneficial to your particular niche. These include but are not limited to:

Bing Places for Business
Yelp
Manta
Yellow Pages
MerchantCircle
EZLocal
Hotfrog
Foursquare
Factual
...and hundreds more.

We utilize SEO tools such as Moz Local and YEXT to help us manage your local SEO so that we can take advantage of these business directories fast and efficiently.