Video Production & Video Marketing
Moving Pictures
We Know Video.
Video is King. Even factually speaking, there is simply no better way to connect with your audience, especially from a brand presence perspective.
We LOVE to use video to move people. Move them to do what? That part is up to you.
But, we can help. We love video. We love being creative. Mostly because as video creators and video marketing professionals, it gives us superpowers. We can make you laugh, cry, smile, frown, move, stay, buy, or sell. Our clients come to Arcane Marketing looking for a professional video production and need. Almost always, our video creation and marketing solution is the answer.
It’s important to know that we consider 50% of our job science and process. But, the other 50% is art and innovation. Do you want to know the difference between just a little interaction or brand awareness and a lot? It’s the small details… and video is one of those details. This is why video marketing is key, and the king. Long live the king.
Take a look at several examples of what video does, everyday...
65% of business executives visited a brand vendor’s website after first watching a video.
70% of marketing professionals report that video converts better than any other medium.
When marketers include a video in an email, the click-through rate increases by 200% - 300%
Frequently Asked Questions
There are a lot of video styles that you’ll think up and want to create. That’s excellent, first and foremost, we want to give you something you can be proud of. What’s even more fun than being proud of a video that’s well produced and edited, is watching it in marketing action. This is where Arcane Marketing excels, but it doesn’t stop there. Take a look at our specialty digital marketing services that will compliment your new video idea!
However, the follow are the most common types we produce right now (because they’re in demand):
- Promotional
- Educational
- Explainer
- PodCasts
- Training
- Social Media Videos
- Branding
- Product Demos
- Aerial Drone Footage
The truth is, that it really depends on how well organized you are in your content, script, set up and set ideas. We’ve been successful at keeping the shooting and editing time to a minimum.
In most situations, you will have a final deliverable from the day we shoot to delivering a well edited video within 4 weeks. Although, we do all in our power to expedite the process!
It’s important to note that we LOVE communication. That goes both ways. You’ll know the full expectations before we even get started.
We’ve experienced more success with video, single-handedly, than just about any of our other successful digital marketing strategies. When you get video involved, it’s always a win. Stats and research data tell us that people would much rather watch a video than read the lengthy content on a page.
As stated earlier, video is the KING of media! Video is the secret sauce to landing pages, social engagement, and buying decisions. Here are a few stats you might like that support the video idea: The average user spends 88% more time on a website that uses video. (Forbes, 2018) and it’s estimated that in 2022, 86% of internet traffic will come from video streaming and downloads. (Citco, 2019)
Feel free to contact us and ask about all of the video production details. You’ll find out in short order that video is critical for any brand or marketing campaign.
Arcane Marketing isn’t just good at video production – we’re phenomenal. The reason? Nothing is started or executed without a reason. Strategizing about what videos you need, why you need them, and where they’ll be used is more important than doing the video itself!
How your video will help you reach your business goals (long term or short term) will help us know what to produce, how to produce it, and then what should be done with it after it’s produced.
The name of the game is helping determine what your goals are and how we can take you step-by-step to reaching those goals. Video is almost always a part of that solution; as it should be – it’s working!
Nothing we do is intended for us to keep from you. We look at all of our services as development. It’s your product, it’s your strategy, and it’s your video. Unless we make a special arrangement, it’s assumed that everything we produce for you as a service, is owned by you.
This is a great question to ask any other company you might be considering working with. If you don’t get to set up, keep, and continue to own the rights to the development (in this case, for video) you pay for, then it’s probably not worth working with that company.
Videography & Storytelling
Storytelling has been part of human history since the beginning of time. Starting with visual storytelling some thousands of years ago, our ancestors carved and painted their stories into stone and mud in the Chauvet cave in what is now France. The ancient civilizations of Egypt used hieroglyphics to weave tales of magic and mystery, that even now fascinate and confuse scholars.
We then moved on to mainly oral tradition where legends were dramatized to narrate coming of age tales in the Celtic world, and Native American traditions and creation stories were passed down from father to son and mother to daughter.
Fast forward a few thousand years, and you’ll still see storytelling ever-present in our culture, radio in the early 20th century, television, computers, and mobile devices instead of stone carvings (thank you, technology!)
Storytelling is part of who we are as humans; it’s ingrained in our DNA. This is why it makes perfect sense that we crave storytelling for every facet of our lives that is both visually and auditorily stimulating.
Everyone these days can create an acceptable looking video on their smartphone within seconds and upload it to Facebook, YouTube, Instagram–everywhere. Even before smartphones, our parents were videotaping our first steps, falls, and incredibly adorable and equally awful renditions of “Achy Breaky Heart” on larger than life VHS video cameras.
As teenagers, we would record each other doing reckless stunts or making up silly dance routines, and as we got older; many of our first dates were at a movie theater. Video has been a constant presence in our lives even before most of us could talk.
Video has the ability to connect people in a way that no other form of content can. Video is made to move people. Videography and video marketing is second to none in its ability to make you laugh, cry, stay, buy, or sell. That is why, unsurprisingly, video remains KING over all types of media and video advertising continues to grow every single year.
As more and more businesses are expected to have an established online presence, they must be prepared to promote their brand through video marketing.
We start by identifying YOUR business’s sticking point
Every business has a problem that needs an equally important solution; what’s keeping you from landing your dream client, reaching your sales goals, or opening up a second location?
Perhaps, you just need to create additional brand awareness or garner more attention for an unknown product or service you offer. Even if you don’t know what your business’s sticking point is, we will help to identify it for you and then co-create a compelling video that solves this problem and captures your ideal audience’s attention.
One of the important aspects of videography is how you use these video assets once their produced. It’s common for our clients to utilize these videos for social media advertising, SEO (search engine optimization), and in their brand reputation management marketing strategies.
As previously mentioned, anyone can whip out their iPhone and take a pretty decent video of whatever. But we aren’t just in the business of Video; we are in the business of storytelling. We’re in the business of telling the right story, to the right people, and giving an opportunity to do it at the right time and through the right medium, whether it’s on your website, social media profiles, or 3rd party websites.
For each of our clients, and each of their sticking points or issues, we create a custom storyboard designed to solve that problem while remaining true to your businesses’ brand and voice. Video, real video, offers the viewer visual storytelling along with an audio component, that if done right, immediately grabs a person’s attention and keeps it.
And for our tech-savvy friends, we employ the following equipment based on what is required to get the best shot and sound quality for your business’s videos. Keep in mind that we’re always adding and selling equipment for the video projects we work on.
Cameras
- Sony a9
- Sony a6000
- GH4
- GH5
- Atomos Ninja v
- Sony a6500
- Sony a7iii
- GoPro Hero 8 Black
Lenses
- Sony Alpha f2.8 GM OSS
- Sony F.E. 2.0x Teleconverter
- Wide Angler .43 Conversion Lens
- Sony Alpha E-Mount 50mm f1.8
- Lumix 12-35mm
- Sony E 16-50mm F3.5-5.6 OSS
- Sony gm 44-70
- Sigma 15-24mm f2.8
- Sigma 30mm F1.4 Contemporary DC
- Sony 200-600mm
- Sony 28-70mm F3.5-5.6 FE OSS
- Rokinon Cine DS DS85M-NEX T1
To learn more about how you can start connecting with your audience, whether that’s creating a advert, documentary, training, or internal message; contact the Creative Team at Arcane Marketing today. We dare you to move.
