So you aren’t sure what SEO (search engine optimization) is? If you’ve made your way to this article, you probably have at least a general idea that it is a large part of digital marketing.

Any business owner that wants to take their company to the next level should be paying attention to their online presence. One of the essential parts of reaching your business goals is the optimization of your online presence to maximize your reach to your target audience. There are billions of web pages out there and that means intense competition for the audience. Understanding SEO can be critical to helping you reach the people who are interested in what you have to offer. If you’d like to know more, you’ve come to the right place.

There are a few different ways that you can build your online presence. SEO should be part of that. The purpose of SEO is to help your website appear at the top of the results page when a user performs an internet search. This helps bring more visitors to your website and as a result — helps you make more money!

This is done by creating and adjusting the content on your website, promoting that content on a variety of platforms, and showing search engines that you have high-quality content.

We like to compare digital marketing efforts to taking care of your body. Some people try to lose weight quickly through surgery and other methods. In the digital marketing world, this would be similar to paying for ads or social media. Then there are other people who are losing weight through a consistent program of exercise and healthy eating. This is similar to how SEO works for your website.

Aspects Of SEO Campaigns

An effective SEO campaign should include the following.

• Content that is relevant and helpful to your target audience.
• A website structure that is properly designed to enable search engines and internet users to find your content easily.
• Promotion of your website and its content to maximize its reach and visibility.
• Accurate tracking and measurement of website performance.

How Does It All Work?

In order to make all of this happen in SEO, you will need to focus on a few specific things for your campaign. Some of them on your website. Others that aren’t on your website. Here are some of the most important.

Keywords

Keywords are a big part of SEO on your website. The term “keyword” refers to what someone might type into the search engine when looking for something on the internet. These can also be known as “search terms” and “search queries” among other things. Keywords are vital to the SEO process. If you can match the keywords on your website with the keywords that your target audience is searching for, your SEO can make a big difference in your bottom line. This is a constantly changing process as the search engine algorithms change, your competitors change, and your business changes. Some other aspects of your website that can make a difference in your SEO effectiveness are the HTML code being used and the domain that is hosting your website, among others. These are just a few of the several things that need to happen on your site to increase your odds of appearing in internet search results.

Links

One of the most important ways to build your website’s SEO is with backlinks from other websites. This is the biggest part of your SEO that is not on your website. When other websites link to your website, it tells the search engines that the other websites find your website relevant and useful. A link from another site to yours is like a vote for your site. The more votes you get for your site, the better it will perform in the search engine rankings.

An important thing to know about obtaining links to your site is that it makes a big difference where the links are coming from. The votes that your website gets from these links are not all equal. How much a vote, or link, is worth for your website is determined by a few things such as the ranking of the site the link comes from, the content on the site the link is from, and the text used to install the link on the site the link comes from. In addition to working to obtain links to your website, the other SEO tasks that aren’t on your website are essential for getting your business listed on the first page of search results. This includes submitting your information to search engines and business directories, among other things.

Wrapping It Up

SEO is the process of using some or all (depending on your business, goals, and budget) of the possible strategies to create your optimal online presence. Choosing the right keywords and using them correctly can put your business at the top of search engine rankings, bring the right kind of visitors to your website, and lead to conversions that will help your business grow.

Arcane Marketing has built a reputation among our clients as SEO experts. We regularly strategize and launch tiered campaigns (content, links, social, architecture, etc…) in different categories — at the right time and in a professional manner. Contact us today and let’s get your website in front of more people at the moment. Unless of course, you don’t want to hire us.